About Me

Hi! I'm Lil. 

Retail has always been in my blood. My mom opened her boutique when I was three, so I grew up in a retail environment and owning my own store was always a dream of mine. I think I started working at the store when I was four… I remember a customer handing me her credit card hesitantly, wondering if I knew what I was doing and my mom had to reassure her, of course (I could barely see over the cashwrap). My mom taught me pretty much everything I know when it comes to retail (lilbelle is her nickname for me!) from merchandising a store to running a profitable business to making customers feel like family. It took a desk job for me to really realize that working in the store, where my passion for clothing and connecting with people converge, has always been the place where I am the best and happiest version of myself. When I worked in merchandising for a department store, I loved analyzing the selling data, but I wished I could have met the people buying the product, rather than only knowing them as a data point on a spreadsheet. Now, it’s such a blessing that I get to have a store in south end, where I get to meet and connect with so many new people. I used to think it was so cliche when people said when you love what you do, you’ll never work a day in your life, but now I really do believe that. 

Each day, my goal is to create an unforgettable experience in my store for my customers by connecting with them on a deeper level, regardless of whether they purchase something or not. Since I was working for my mom's boutique when the Covid-19 pandemic hit, I have experienced firsthand how the pandemic has challenged the consumer/retailer relationship by requiring retailers to go above and beyond providing a local storefront for people to shop in. People are craving a personal connection that transactional purchases (@Amazon) aren’t fulfilling. They want to be heard, loved, and given the opportunity to forget about the chaos in the world or their own lives, and it's my hope that Lilbelle is a fun, safe place where that happens! Providing cute clothes and accessories just scratches the surface for me, I want my customers to feel loved and feel good about themselves too without breaking the bank :) 

I hope you enjoy shopping my site and I hope to meet you one day!